How To Design Packaging For A New Product

Packaging design is the base of any product packaging. Thus, for designing packaging for a new product, you should design your boxes carefully. Because, the design of the box shows the brand identity and product image. 

But designing and customizing a box in the right way is a difficult task. As a packaging professional, I will guide you on how to achieve a unique, trendy, and classy packaging design for any new product, which not only boosts the shelf appeal of the product but also increases your brand’s reach.

Let’s learn the professional guide about product packaging design with us.

Right Packaging Solution

Every product needs a professional and appropriate packaging solution. Because a design is the true essence of packaging’s beauty and functionality. It defines your brand’s story and at the same time guides customers about your products. In this way, well-prepared product packaging safeguards your products.

For protective packaging, durable and eco-friendly packaging materials hold great importance. Materials like kraft, corrugated cardboard, rigid, and other paper stocks are highly significant. Therefore, you should choose any material according to the suitability of your product. Whether it is D2C packaging, e-commerce packaging, or mylar bags, durability and visual appeal are extremely important.

Subscription businesses owe much of their success to subscription box packaging. In this way, every type of box not only showcases the brand’s personality but also is very important for the safety of the product.

Brand Book is Your Visual Foundation

Before entering the packaging process, you will need to prepare your brand book to define your brand identity. This should include your brand logo, defined colours, taglines, and imagery styles.

Your logo design on packaging always maintains the unique identity of your brand. That is why businesses design their custom packaging with their logo to differentiate their brand. Plus, the colour palette and specific fonts in your packaging design provide a next level appeal and exclusive touch. Therefore, all these branding elements are very important to design your custom product packaging, including gift boxes for your desired items to stay ahead of the competition.

Typography for Packaging Design

Typography for packaging is an important element of your product design. It is a component included in packaging design that guides customers about the branding as well as all essential information of the product. This allows customers to easily purchase the product of their choice. Therefore, you should select fonts that are both attractive and clearly visible, paired with the right colour palette and logo design for packaging, so that everything is displayed with clear visibility.

Packaging Design Process: Step By Step Guide

Let’s learn about the packaging design process to help you get the best packaging for your new products.

• Know Your Product: Before preparing the packaging design, you should have an idea about the nature of your product and its fragility. This way, you can obtain the right product packaging boxes for your products.

• Convenient Box Style: You should choose a custom product boxes wholesale design that not only allows you to easily pack your products but is also affordable for printing.

• Create Your Artwork: For your brand identity, you should get your packaging design created in an excellent manner with your branding elements, appealing colours, and accurate product details.

• Finalise the Design: Before sending the product, you should get an idea about the printing of your packaging boxes from 3D and 2D mockups. Check if there is any kind of error in it or not.

• Get Feedback: Apart from this, you can also share your packaging design with team members in your belonging and obtain feedback from them. 

Structure Your Packaging Design

For manufacturing packaging, along with aesthetic appeal, functionality and durability must also be taken into consideration.

• External Design: According to your industry, the external design of your packaging should be simple yet bold to leave a good and lasting impression on customers.

• Interior Design: The inside printing and design of your packaging create the wow factor.

• Material of Your Packaging: You should choose packaging materials that not only ensure the protection of your product but also meet sustainability goals. These materials can safeguard your product during shipping while also helping brands to go green and long.

If you are selling your product in retail stores or online, it is very important that your retail packaging includes barcodes and protective seals in its design to ensure the protection of your products. Because of this, brands pay a great deal of attention to D2C packaging design to provide customers with an easy unboxing experience while ensuring product protection.

Finalise Your Box Design

When your product's packaging design layout is ready, you will need to finalise the design file before the printing process.

• Use CMYK or PMS colour mode for print.

• Include bleed areas and crop marks.

• Outline fonts to avoid printing errors.

• Use high-resolution graphics (300 DPI or higher).

For the production of your product boxes wholesale, you should then send the final file for the printing process. During this time, double-check the printing proofs before starting any bulk production.

Therefore, if you want to purchase high-quality custom product boxes wholesale, you will need to contact a professional packaging company.

Where You Can Get Free Design Support

If you want product packaging designed exactly according to your preferences and tailored to your products, you will need to contact a packaging company with immense expertise. This way, you will successfully obtain new product packaging that will play a significant role in the growth of your brand.

Instant Custom Packaging is one of the top-level packaging companies, offering free design support and a range of customization options, along with free shipping. You can have retail packaging, cosmetic boxes, subscription box packaging, or any type of product packaging boxes designed and customised with us, all at affordable rates.

Conclusion

The packaging design presents the products in a splendid way and makes the specific brand popular in industry. Therefore, you should carefully select packaging materials and handle the packaging process to differentiate your brand identity and keep your product intact.
If you are looking for a packaging company that offers free design support. Professional packaging design, and supplies product boxes wholesale at affordable rates, get in touch with Instant Custom Packaging. We use modern packaging tools and provide professional packaging tips to help you get effective packaging for your products. We provide trendy and effective packaging solutions along with free shipping across the UK. We hope this packaging guide helps you get the best product packaging boxes wholesale per your specifications.