How to Choose the Right Box and Packaging for Your Product

Choosing the right packaging for a product is not child’s play. So, it not only ensures its protection but also can cause customer satisfaction and safe shipping of fragile items. Outstanding packaging provides many benefits, such as brand identity, product safety in all situations, and customer experience, especially when it comes to custom packaging for small businesses UK.

In this article, we will guide you in depth about which materials, shapes, and styles of packaging you should choose to set the trend. With the help of our excellent packaging approaches, we hope you will be able to select the right size packaging for your products.

Consider Your Budget Limit

Before selecting packaging, it is better that you first define your budget. Packaging cost is not just the price of the box but also includes printing done on it, finishes, add-ons, and shipping costs up to your address. If you have luxury products and want to give them a lavish appeal, then luxury and premium packaging is the best option. These boxes are a bit more expensive due to their premium visual appeal.

One way to reduce the cost of these boxes is to place bulk orders, on which you get a discount. Many packaging companies and suppliers offer discounts and also lower the price per box on bulk orders. For retail items, you can purchase lightweight custom cardboard boxes as their price is lower than rigid boxes. If your budget is low, you will have to reduce the customisation of your packaging and opt for sustainable packaging.

What Is Your Product?

Your packaging must be suitable according to the nature of your products. Therefore, a smart packaging design can only be created when you understand your product’s packaging needs. You need to consider whether your product is fragile, small, large, premium, solid form or liquid form. Are you delivering lipsticks, fragile glass items, or personal care products? Hence, lipstick packaging boxes should be designed according to FDA regulations, stylish, and small in size. 

On the other hand, the for T-shirts packaging size solution is simple and flexible – poly mailers. If you need to deliver monthly items, then you must choose the right subscription box sizes so that you can provide a snug fit for your products during transit. In this way, you will reduce shipping costs and add more value to customer experience.

What is the Weight of the Product?

The weight of the product plays an important role to select the right packaging. Some items are packed in folding cartons or poly mailers for the safe delivery to customers' addresses. When you are shipping bulky and heavy items, you should never compromise on their protection. 

Thus, having the knowledge about product weight before choosing the right and appropriate corrugated cardboard packaging is vital. For shipping heavy and fragile items, including electronics, glass-made items, and other delicate retail items, brands use either double-wall or single-wall corrugated boxes. These boxes provide coveted protection and have the best weight-bearing potential.

What Is It Made Of?

When you have an idea about a product's fragility, it becomes much easier to choose the right type of box. Therefore, you should know that fragile items made of glass, ceramic, or pressed powder require high-level shock-resistant packaging. Such packaging boxes are designed with foam inserts or cushioned layers. Alongside this, durable items made of plastic or metal only need simple external protection.

In the cosmetics industry, packaging boxes are used to pack multiple components, designed according to the fragile nature of the product. This means that from brushes to cosmetic product bottles, everything remains safe with effective cosmetic packaging solutions. For this reason, brands prefer customised packaging, ensuring that the boxes are designed exactly according to their product. Hence, they also prefer to choose custom size storage boxes.

Exploring Packaging Materials

The selection of recyclable, durable, and eco-friendly materials ensures the protection of the product and also the sustainability and premium quality of the product box packaging. Do you know which packaging material is beneficial for your products?

Paperboard

Paperboard is used to manufacture folding cartons for lightweight items. Brands consider this material best for retail packaging. They are also ideal to manufacture custom packaging for cosmetic lines, such as creams, powders, lipsticks, mascaras, and other beauty products. So, if you want to pack lipstick, you should go for the material according to wholesale lipstick packaging box design. High-quality paperboard is right for printing as well as customisation options. However, paperboard cannot be used for packaging heavy or fragile products.

Solid Bleached Sulfate (SBS)

When talking about premium paperboard, SBS is one of the premium materials and is quite popular due to its clean surface as well as excellent printing capabilities. Therefore, it is used to manufacture the best product packaging for cosmetics, skincare, candles, and pharmaceutical products. Plus, SBS cardstock is used to create custom food boxes for the direct packing of cookies, biscuits, and other food items. This material enhances your product packaging and allows customisation options to make it more impactful and luxurious.

Coated Unbleached Kraft (CUK)

CUK is a coated unbleached kraft stock that is very popular due to its rustic brown and natural appearance. You can use this stock to manufacture custom bakery boxes and packaging for food products, beverages, and shipping gift boxes. It is not as smooth as SBS paperboard in printing, but it provides utmost protection while also helping to protect the earth from pollution.

Coated Recycled Paperboard

If you are looking for eco-friendly packaging for your products, coated recycled paperboard is an ideal option to meet your packaging needs at a low cost. This material plays a very important role to produce lightweight product packaging. Plus, you can also use this material to manufacture sleeves and inserts for boxes. Coated recycled paperboard provides excellent protection for your products.

Do you want to know the best way to ship large heavy boxes? If so, stay tuned with us.

Corrugated Cardboard

Corrugated cardboard material holds significant importance for e-commerce and shipping brands. It is a fluted material that provides considerable strength and cushioning to fragile products. With the help of corrugated cardboard, you can make 6x6x6 boxes to ensure the safe shipment of your fragile items, as well as large heavy boxes. This material is available in various thicknesses, ranging from A flutes to B flutes, and from single wall to triple wall. Along with being durable and thicker, it is also a recyclable material and an excellent option for manufacturing custom size storage boxes. The best tape for packing boxes is used to safely pack your products in these boxes. You can buy corrugated shipping boxes and custom pizza boxes made of corrugated materials from the best packaging company - Instant Custom Packaging.

Rigid Materials

Single-ply chipboards are used up to multiple-ply chipboards as material for manufacturing rigid boxes or premium packaging boxes. These are used for packing high-end products such as gifts, electronics, cosmetics, and other retail items. For beauty products, you can use this material to create make up packaging boxes. Due to the material being costly, the custom luxury packaging is also manufactured at a higher cost. However, compared to other packaging, these boxes are quite effective in achieving luxury subscription boxes or lavish retail gift set packaging and create a good impression of the brand.

Full Finish Rigid Boxes

These boxes are decorated with premium printed paper. They provide luxury and striking finishes because of the premium finishes, such as gold foiling, spot UV, and embossing. These boxes are used for packaging cosmetics, jewellery, gifts, and other premium products, providing an upscale unboxing experience.

Partial Finish Rigid Boxes

These custom rigid boxes are semi-wrapped, so along with the material cost, the cost of finishes can also be reduced. Due to their durability and high-end appeal, these boxes are considered very important for safely packaging high-value products.

Comparing Packaging Styles

Every product requires a unique and essential packaging style to ensure its protection, functionality, and appeal. For lightweight products, folding cartons come in many different styles. For example, tuck boxes, such as straight, reverse, and tuck-end boxes for not only pack lipsticks but also provide a sleek appearance. Gable boxes, due to their unique shapes, are excellent packaging solutions for events, gifts, and baked goods. Custom mailer boxes are also ideal for packing subscriptions, gifts, and other high-end products.

When it comes to shipping lightweight products and luxury packaging, six-corner boxes are exemplary. Additionally, if you want to give your product's sales a remarkable boost, you must choose display boxes. Display trays are also an affordable and excellent alternative for elegantly showcasing products on cash counters or shelves. Furthermore, sleeves are considered ideal for giving plain boxes a stunning and personalised look. All these custom boxes UK are manufactured using eco-friendly packaging materials.

Features of Your Packaging Boxes

Whenever you are having the packaging designed for your products, you must pay special attention to these features.

Design of Box

The design of your box determines not only the overall appearance of your product but also the first impression. Therefore, you should design the visual settings of your product’s packaging with the right shape, branding elements, and graphics and typography that depict the product.

Durability of Packaging

The durability of your product’s packaging is the protection time of your product. For this reason, you should choose sturdy materials. 6x6x6 boxes or corrugated cardboard boxes are excellent options for safeguarding the product during transit and storage.

Easy to Use

To enhance customers’ experience, you should have your packaging boxes manufactured in unique and functional shapes and styles. This way, you can provide customers with easy unboxing, as well as make it easier for yourself to pack the product.

Portable

To reduce shipping costs, you should have your boxes manufactured with a compact design and lightweight. Precisely sized storage boxes not only fit the product well but also reduce storage space.

Recyclable

Eco-friendly packaging holds great importance in today’s world, so you must follow sustainable packaging approaches for your product under all circumstances, which can enhance your brand’s reputation.

Yes, complete information will help you out on how to make a packing box that best suits your products and branding needs.

Conclusion

For an effective brand strategy, it is essential that you choose the right packaging. This way, along with an excellent branding strategy, you can achieve product appeal and outstanding practicality. Where to find packing boxes? Whether you need a guide for subscription box sizes or want to select customised boxes for your products, we provide you with professional assistance at Instant Custom Packaging.

During this process, we allow our clients to choose the right printing, finishes, materials, shapes, styles, and add-ons to obtain elegant and stylish packaging boxes for their products.